Wednesday, 25 November 2015
Coke bribed anti-obesity group
"Coca-Cola Co. CEO Muhtar Kent said in a statement that "it has become clear to us that there was not a sufficient level of transparency with regard to the company's involvement with the Global Energy Balance Network."
"Clearly, we have more work to do to reflect the values of this great company in all that we do," Kent said.
The Atlanta-based company told the AP it has accepted the retirement of its chief health and science officer, Rhona Applebaum, who initially managed the relationship with the group. It said it will not fill the position as it overhauls how it goes about its health efforts. It also said it has stopped working with the Global Energy Balance Network.
It's just the latest example of Coke working with outside experts to promote messages that benefit the company."
Read the story on CTV News